Solving the right problem

For several years now, I’ve been describing my business as “Making Your Software Project Not Suck.” Here’s where that catchphrase came from, and how I actually go about doing that.

Where it came from

Maybe twelve years ago… yeah, okay, that would have been in the lull after the post-Y2K slowdown and just before 9/11… I was pretty much in between major projects. As was almost everyone else.

It was time to Work on Marketing! Which if you’re smart, is something you do all the time, but in some ways I’m just not that smart. Or more to the point, I do know what I have to do but there are always competing priorities that appear to be more urgent. You know how it goes. Fire-fighting often trumps planning.