Marketing is part of the actual product. The actual product is part of the marketing. You can’t separate them!
My college homie Dave is working on the “Minimum Viable Product” (MVP) version of his Baqbeat product. I’m always interested in what old friends are doing, so I asked him about it.
Baqbeat is a little hard to describe. Dave filled me in:
Baqbeat generates timelines of configuration changes to all the servers in
your development and operations environments – version control, build
servers, app servers, databases, and others. It automatically infers
related events on different timelines. So for example, you can see problems
in your production environment and immediately trace it to the code change
that broke it.
Continue reading “"Minimum Viable Product" jive”
Everyone talks about “authenticity” as a marketing technique, but if you can’t manage that you should at least not be directly misleading. It rarely gets your foot in the door, and even then you just end up with a sore foot.
A while back, I was led to Jason Cohen’s blog post on not trying to look like a big company when you’re not. Jason makes a good point, that when Lockheed Martin is ready to order 1000 copies of new software they probably won’t buy it from a small company anyway. That’s often true. But I think there’s a more important reason to knock off the high-falutin’ corporate image thing.
Continue reading “Small isn't the new Big; that's okay.”