Is it worth it?

It’s rarely a good deal to invest much cash into technology when you can easily hire more actual people to do the job in a cost-effective way. Sometimes the low-tech solution is the easiest and best solution.

I got a kick out of today’s XKCD comic strip. (Chart: “How long can you work on making a routine task more efficient before you’re spending more time than you save?”) It reminds me a lot of a conversation I had last Friday with an entrepreneur who’s trying to automate some, but not all! of his information business.

See, “Allan” gets a lot of documents that are not so well standardized, puts their contents into a database, and essentially gets paid by his client companies to let them know when and where they–or their subsidiaries–are mentioned. (There’s more to it than that, but this is the relevant part right now.)

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"Minimum Viable Product" jive

Marketing is part of the actual product. The actual product is part of the marketing. You can’t separate them!

My college homie Dave is working on the “Minimum Viable Product” (MVP) version of his Baqbeat product. I’m always interested in what old friends are doing, so I asked him about it.

Baqbeat is a little hard to describe. Dave filled me in:

Baqbeat generates timelines of configuration changes to all the servers in
your development and operations environments – version control, build
servers, app servers, databases, and others. It automatically infers
related events on different timelines. So for example, you can see problems
in your production environment and immediately trace it to the code change
that broke it.

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Help right now for tech-dependent startups!

Your startup depends on a web project or custom software application. Doing it alone isn’t working out. I can help.

(tl;dr: Answer a few easy questions to see if I can help your startup!)

Do you have a startup company that’s not yet all the way started up? Not quite done with the software tech product that defines you? Not sure how to finish it, or where to go next? Are you still stuck for a platform? Worried about funding? Afraid of making expensive mistakes?

I’m hearing you.

So you have this small business. You probably just started it. You’ve got a pretty good business plan, you’ve stashed some money to keep it going until it breaks even and can pay you, you’ve worked out health insurance and stuff… or maybe you’re keeping your day job and working a lot of nights and weekends to get it together. And it’s a cool idea: some product or service that people are definitely going to want to pay money for. It’s exciting and terrifying, because you don’t know what could go wrong, but you’re also a little apprehensive about how it will go right in the end.

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Pre-Announcement: Help for your tech startup!

Well! I just spent a lot of time with various tech-related startup companies. Some of them have Projects That Suck; others are simply getting started with new things. I’ve learned a lot more about what does and doesn’t work, and I’m ready to share the results with you.

Do you have a startup that’s not yet all the way started up? Not quite done with the software tech product that defines you? Not sure how to finish it, or where to go next? Still stuck for a platform? Worried about funding? Afraid of making expensive mistakes?

If this sounds like you, watch here next Wednesday for the plan and the details. We can work together to get your startup project on track, within budget, and under control. I’m really excited about this. I think you will be too.